In our last post, we talked about some of the latest innovations to Google AdWords.  In this post we will outline Google AdWords Extensions.  Whether you have used them before, or never heard of them before, this guide will provide you with all the information you need to optimize your Google AdWords campaign.

You probably are already aware of the gem that is Google Adwords. Google Adwords is Google’s pay per click (PPC) advertising platform that delivers advertisements across its search engine. When you do a Google search, the first few entries are shaded slightly and are actually advertisements. It is called pay per click because no matter how many times your ad is viewed, you only pay when someone actually clicks on the ad. This is done on a bidding process, and depending on the demand for the search term, it can range from $1 - $5 per click.

A basic Google Adwords campaign is a great start for your business, but it is only the beginning of how you can leverage the world’s most popular search engine, and most popular website to grow your business. Did you know that there are 34,000 Google searches per second?

Great infographic from WordStream showing which Google keywords cost the most.