Is Google Plus a Game Changer for Political Candidates?

As communication technology continues to evolve, so does political strategy.  Before mass media, political communication consisted of largely one on one communication or speaking in front of small community groups.

This is clearly still part of an effective political campaign, but in and of itself will not allow you to reach enough people in a broad election.  For that, you need to take your message to mass media including television, radio, print, and online.

Mass communications such as these allow you to reach a large audience quickly.  Unfortunately, what you lose is the ability to tailor a message to a particular audience or even a specific person.  In the masmedia world, you have to be everything to everybody, which is very hard to do.