Source: http://www.technobombs.com

Facebook has been taking some hits lately.  A recent study showed a massive decline in Facebook use.  Google came out with their own social network 12 weeks ago, Google Plus.  In closed beta since that time, today they opened it up to the general public.  Facebook made some news of their own today though, as they announced a redesigned news feed, featuring a twitter style ticker.

As communication technology continues to evolve, so does political strategy.  Before mass media, political communication consisted of largely one on one communication or speaking in front of small community groups.

This is clearly still part of an effective political campaign, but in and of itself will not allow you to reach enough people in a broad election.  For that, you need to take your message to mass media including television, radio, print, and online.

Mass communications such as these allow you to reach a large audience quickly.  Unfortunately, what you lose is the ability to tailor a message to a particular audience or even a specific person.  In the masmedia world, you have to be everything to everybody, which is very hard to do.

Last week Google rolled out Google Plus in limited release.  I was one of those that it was released to, and had the opportunity to take it for a test drive.  If you are interested in an invite please send me an e-mail at James@AltosMarketing.com.

Google Plus is not open to business pages yet, but plans are in the works for later this year.  Christian Oestlien put out the official message in an unlisted YouTube video that can be viewed here http://www.youtube.com/watch?v=at_azOmh69A&feature=player_embedded